My involvement includes the production of artwork, resize to supplied die lines, photo and illustration retouching, pre-flighting, and ensuring adherence to brand guidelines and packaging regulations.
Importing & distributing craft wines, beers, spirits, premium foods, and curated lifestyle, Three Little Figs wanted a package design for this new line of products. Without marketing support for some time, the packaging needed to work very hard on the shelves to get attention and also be able to explain the product at a glance.
This package design solution has recently received the Award of Distinction from the 29th Annual Communicator Awards – Promotional Collateral-Packaging.
Evoke a classic butcher shop design style to feel familiar to the shopper.
Utilize a bright colour scheme & patterns, giving the label a unique appeal for this innovative product.
Clean & modern easy-to-ready typography, emphasizing the two words ‘Fig Salami’ to ensure it is the first thing the shopper reads.